An exciting new partner and sponsor with PwC Australia

Australian Owner Manager is delighted to announce a new premium partner collaboration with PwC Australia. This exciting new business venture will offer PwC’s expertise and business insights. The focus will be from its specialist Private Client Advisory. It will offer its Business X-Ray framework alongside Australian Owner Managers’ proven program formula to help businesses grow across Australia.

PwC Private Clients principal, Rob Ashley who for more than 30 years has advised entrepreneurs on improving their growth and profitability, co-developed the PwC ‘Business X-Ray’. Mr Ashley explains, “The PwC Business X-Ray provides a lens into the current state of a business and offers a framework to help people understand how to manage organisational growth successfully. The PwC Private Client Advisory team has the experience, track record and tools to minimise growth pains, which are an inevitable part of successful organisational development.

The Benefits

“Our clients have experienced life changing benefits from the Private Clients Advisory and the Business X-Ray framework. This has empowered them with peace of mind and confidence in their business strategy. In the past 8 years our clients have

  • averaged annual year on year improvement in revenue of 20%
  • profit improvement of 30%
  • return on capital of 36%.


The collaboration with Australian Owner Manager as a trusted and exclusive program for business owners with industry leading speakers means that the reputation of this framework becomes part of a proven, immersive, and practical format that will be further appreciated by business owners who need an honest look at their business and management structure so that they can successfully plan and execute long term goals to become a sustainable organisation.”

Rob Douglas, Australian Owner Manager Executive Director comments, “we are excited to have an internationally recognised and reliable brand such as PwC as a premium partner. The PwC Private Clients Advisory team and Business X-Ray framework provides a comprehensive and progressive insight into every aspect you should consider for your business as a business owner. I look forward to working with Rob Ashley and his team. They offer their industry experience and extended specialist advice, training, and services. This will further enhance our powerful programs for business owners, resulting in real and meaningful outcomes.”

About Australian Owner Manager:

Australian Owner Manager delivers practical, effective education and business acceleration options to the owners of mid-sized Australian businesses ($3m-$100m). The organisation and the various programs grew out of work undertaken at the icehouse – one of Australasia’s leading business accelerators and the University of Queensland Business School. The flagship Australian Owner Manager Program has been running in Australia since 2012 and was adapted from a similar program started at the icehouse in New Zealand in 2001.

About PwC Australia (Private Clients Advisory):

PwC Private Clients Advisory is a specialist group within PwC Australia. The group works with Small to Medium business owners to guide them realise their financial aspirations and improve their business performance, namely Get fit, Get funded, Get big, and Get out. Dedicated to working with private businesses, families, and individuals and as part of network of firms in 158 countries with over 250,000 people, PwC is one of the top 50 brands worldwide.

More about PwC Private Clients Advisory –

Learn more about our Programs

Click the button below to find out more about the various programs available to Owner Managers and Leaders in Victoria, New South Wales and Queensland.

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