How do you charge a premium in a saturated market?

Charge a premium in a saturated market

How do you charge a premium in a saturated market? Gavin Scurr (OMP6) of Piñata Farms is doing just that.

Piñata Farms has partnered with the UK’s BerryWorld to bring exclusive stawberry varieties to the Australian market. The project has required a large investment in infrastructure and the new varieties are grown in substrate pots at bench height under tunnels.

The investment has paid off with the BerryWorld branded fruit attracting a premium price on supermarket shelves, despite a bumper crop of strawberries this year and some retailers selling below production cost.

Read More.

Learn more about our Programs

Click the button below to find out more about the various programs available to Owner Managers and Leaders in Victoria, New South Wales and Queensland.

Related Posts

“It gave me the tools to take the business to another level”

OMP alumni Kelvin MacDonald recently sat down with us to have a chat about how he, and his business,....

Read more >>

Debunking Health Myths in the Scientific Age

An integral part of the Owner Manager Program is learning the importance of looking after your own h....

Read more >>

Woollam Constructions introduces internal Innovation Award

Woollam Constructions have launched a new internal Innovation Award because they wanted to challenge....

Read more >>