How do you charge a premium in a saturated market?

Charge a premium in a saturated market

How do you charge a premium in a saturated market? Gavin Scurr (OMP6) of Piñata Farms is doing just that.

Piñata Farms has partnered with the UK’s BerryWorld to bring exclusive stawberry varieties to the Australian market. The project has required a large investment in infrastructure and the new varieties are grown in substrate pots at bench height under tunnels.

The investment has paid off with the BerryWorld branded fruit attracting a premium price on supermarket shelves, despite a bumper crop of strawberries this year and some retailers selling below production cost.

Read More.

Learn more about our Programs

Click the button below to find out more about the various programs available to Owner Managers and Leaders in Victoria, New South Wales and Queensland.

Related Posts

Why your business needs you to take a break

It's a deeply ingrained fallacy that if we just keep working hard, success will come. It is true to ....

Read more >>

Owner Manager Exchange Highlights 2018

It was great to see alumni from the past six years of the Australian Owner Manager Program return fo....

Read more >>

Congratulations to Peter Matthews (OMP12) of Solar Service Guys.

Owner Manager Program participant Peter Matthews receives Master Electrician of the Year Award. T....

Read more >>